ItalianoItalian culture comes to Mexico in the form of Agri-food products and cultural projects.
Mexico is a land characterized by a deep culture, both native and imported, a Country with a great expansion in the consumption of foreign products, especially in the Agri-food sector. Indeed since some years the consumption of wine, above all the Italian one, has been growing.
One of the pioneers in this regard is Vivitalia, a consortium of companies which aim is the promotion of Italian culture through the quality of local product starting from wine, especially an historic and important wine for Veneto region and Italian viticulture, the Prosecco DOC and DOCG which respectively stands for “Controlled Denomination of Origin” and “ Controlled and Granted Denomination of Origin”.
Vivitalia, which is based in Morelia in the state of Michoacan, represents and continues a story that began in the last century when families of migrants moved from the region of northern Italy to this wonderful area of Mexico, voted to agriculture for its climate. Here Italians brought their knowledge on agriculture, developing and improving irrigation systems and bringing Michoacan state to be the leading producers in agriculture s.
Today Vivitalia resumes and continues this story that links Mexico and Italy, promotes wines and typical national product with a particular focus on the Veneto region and to the Alta Marca Trevigiana area throughout the Mexican territory, starting from the history that binds two populations that are so far but at the same time so culturally close, transferring knowledge, culture and tradition through products strongly rooted to the land and to its fruits.
Especially the knowledge of the excellence of Veneto region, its flavors and culture are transferred through the merger and the combination of these two extraordinary ancient cultures. Vivitalia undertakes various promotional actions which include different types of cultural events from traditional gastronomic events, to more mundane ones, demonstrating that Italian vine can marry the Mexican culture and tradition, enhancing it and exalting its flavors.
Argenis Acevedo e Alessio Dal Zotto, Messico 2016
During Summer 2016, thanks to the collaboration of Alessio Dal Zotto, winemaker and sommelier and Argenis Acevedo, experienced sales person, the goal will be to make Mexicans discover the flavors of our land, starting from Veneto region, in a tour that allows to cover the vast distances of this great and beautiful country.
But selling is not the only objective of this project: another important goal is to promote local development and sharing between these two nations, through the creation of cultural projects of exchange of knowledge (know-how) leading to cultural and economic development for both parties, thus creating a “cultural bridge” that can also give new impetus to the tourism sector.